Management

KLiC Social Media Marketing

MKCL KLiC Course

About this course

A foundation course in digital and social-media marketing. Learners explore channels, SEO, content planning, platform strategy, advertising, analytics and responsible approaches to building brand awareness and engagement.

Track: New Collar Track
Duration: 60 hours
Level: Foundation
Language(s): English
Learning mode: Learn at ALC or Learn Online
Stream: Any stream

What you'll learn

Compare traditional and digital marketing channels
Plan platform-specific social-media content
Use content calendars, analytics and campaign metrics
Understand organic, paid and influencer marketing
Apply ethical practices and respond to audience feedback

Major topics

Digital marketing and SEO
Brand and market research
Social-media strategy
Content, video and visual storytelling
Advertising and analytics
Email, influencer and conversational marketing

Eligibility

Preferably Standard 10 passed, though this is not compulsory.
Prior completion of MS-CIT is desirable, though not compulsory.

Course information is summarized from the official MKCL KLiC course description. View official MKCL course details

Enquire about this course Explore other courses